Building an experiential story for a house of brands. Tilt Media engaged TELLIT to develop concepts for Merit Medical’s global event system that would establish a more cohesive, compelling presence for the parent brand. Our strategy activated the Merit tagline: Understand. Innovate. Deliver. We created a series of experiential zones defined by key aspects of the Merit brand — understanding patient and provider needs, showcasing product innovation, and delivering across all touchpoints of the customer experience.