Dirt Road Naturals

The TELLIT team defined and launched Dirt Road Naturals, a brand dedicated to improving animal husbandry. The goal — to provide nutrition, care products and education that empowers backyard farmers and other animal stewards to raise healthier livestock with a more sustainable footprint. We developed a name and identity system, product packaging, an e-commerce site and strategic communications plan to support the launch by first establishing credibility among the science community and then addressing other key market segments.